DESIGN PSYCHOLOGY

Design Psychology, a new discipline introduced at the 1999 American Psychological Association annual conference,involves the practice of architectural, interior and landscape design in which psychology is used as the principle design tool. Rather than looking outward to shelter magazines or to the signature styles of architects and interior designers,Design Psychologists call upon their clients to look inward for place inspiration. Design Psychologists help clients engage in environmental self-reflection, bringing to the fore the vast personal store of experience and emotions that contribute to their clients’ vision of ideal place.Inevitably, such self-reflection involves an exploration of the past, present and future links between self and place.