Friday, November 26, 2010

World's first business of architecture degree launched

The world’s first architectural masters degree combining design with management has been launched by a Spanish university in collaboration with the Royal College of Art and New London Architecture.

The 13-month programme, which begins in February, will be taught in English both online and with face-to-face periods in London and at IE University’s business campus in Madrid. The RCA’s department of Innovation Design Engineering is providing studio space and teachers for the UK element.

Aimed at young independent architecture professionals and employees or partners it is intended to bridge the gap between advanced design and business management.

Javier Quintana de Ua, dean of IE School of Architecture, said: “Throughout the modern history of architecture, there has existed the noble if naive perception that the best design came from artists whose practice remained untouched by the imperatives of business or finance.

“However, contemporary practice has proven that while design excellence is very necessary it is not sufficient to perform with success. Most architects are, in fact, entrepreneurs and vocational designers who face business responsibilities without the right training.”

He said highlights would include the chance to meet architects who combine design excellence with business success.

Guest speakers during the programme will include architects from Foster & Partners, Zaha Hadid Architects, Snohetta, SOM, David Chipperfield Architects and Kristine Fallon.

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